Charm Direct’s Terms Of Use
Terms Of Use
Thank you for visiting www.charmkw.com. We have prepared these Terms of Use (the “Terms”) to ensure that
you understand your rights and obligations and that your experience on our web site, www.charmkw.com
(the “Web Site”) is one you'll want to repeat again and again. Al-Kutbee Al-Shamali General Trading
Company (“Charm Direct”) provides this Web Site as a service to our customers. Please review the
following Terms, including an Arbitration Agreement, that govern your use of the Web Site (the
“Agreement”). Please note that your use constitutes your agreement to follow and be legally bound by
these Terms. If you do not agree to these Terms, please do not use the Web Site. Although you may
"bookmark" a particular portion of the Web Site and thereby bypass these Terms, your continued use of
the Web Site indicates your continued acceptance of these Terms and your acknowledgement that you are
still bound to the Terms. Since Charm Direct may revise these Terms at any time, you should visit this
page periodically to review the Terms that govern your use of the Web Site. Should you have any
questions concerning these Terms of any of our policies, please contact us at www.charmkw.com/contact/.
Legal Information/ Use of Web Site
The Web Site is owned and operated by Al-Kutbee Al-Shamali General Trading Company.
Unless otherwise noted, all content posted on the web site is:
Copyright © 2022 Charm
If you believe that your work has been posted on the Web Site in a way that constitutes copyright
infringement, please follow the DMCA notice and take-down procedure described below.
All design and content featured on the Web Site, including navigational buttons and images, artwork,
graphics, photography, text, and the like, and all rights therein, including copyrights, trademarks,
trade dress, and/or other intellectual property, are owned, controlled, or licensed by Charm Direct and
its affiliates.
Charm is a registered trademark and service mark.
The Web Site in its entirety is protected by applicable copyright, trademark and trade dress laws. All
worldwide rights, titles, and interests are reserved by Charm Direct.
The contents of the Web Site and the Web Site as a whole are intended solely for your personal,
noncommercial use. Any use of the Web Site and/or any of the content posted on the Web Site for any
purpose other than personal and noncommercial is prohibited without the express prior written permission
of Charm Direct. Do not reproduce, publish, publicly display, publicly perform, modify, adapt, sell,
distribute, transmit or otherwise use any of the materials or other content posted on the Web Site for
any commercial purpose. Charm Direct grants a limited, non-exclusive, restricted, non-transferable,
non-sublicenseable, revocable license allowing you to download or electronically copy and print any of
the content displayed on the Web Site for your personal, noncommercial use only. All other rights are
reserved to Charm Direct.
You agree that you will not access or use the Web Site in any manner that could damage, disable, impair
or cause undue burden on the Web Site and/or its host, servers, network, systems or other users. You
agree that you will not attempt to interfere in any way with the operation of the Web Site, that you
will not transmit any virus or worm to the Web Site, that you will not use any spider, robot or any
other automated mechanism to access the Web Site and/or its servers or systems, and that you will not
engage in flooding, spamming, mail-bombing, crashing or otherwise sending unsolicited e-mail to other
users of the Web Site. You further agree that you will not attempt to access data that is not intended
for your use, that you will not attempt to log on to a server or account that you are not authorized to
access, and that you will not probe, scan or test the vulnerability of any system or network related in
any way to the Web Site without authorization.
User Comments, Feedback, Postcards & Other Submissions
Except for submission of Member Content as described below, all comments, feedback, postcards,
suggestions, ideas, and other submissions disclosed, submitted or offered to www.charmkw.com on or by
this Web Site or otherwise disclosed, submitted or offered in connection with your use of this Web Site
(collectively, the "Comments") shall be and remain Charm Direct property. Such disclosure, submission or
offer of any Comments shall constitute an assignment to Charm Direct of all worldwide rights, titles and
interests and shall not be limited in any way in its use, commercial or otherwise, of any Comments.
Thus, Charm Direct will own exclusively all such rights, titles and interests and shall not be limited
in any way in its use, commercial or otherwise, of any Comments. Charm Direct is and shall be under no
obligation: (1) to maintain any Comments in confidence; (2) to pay to user any compensation for any
Comments; or (3) to respond to any user Comments. You agree that no Comments submitted by you to the Web
Site will violate any right of any third party, including copyright, trademark, privacy or other
personal or proprietary rights(s). You further agree that no Comments submitted by you to the Web Site
will be or contain libelous or otherwise unlawful, abusive or obscene material. You are and shall remain
solely responsible for the content of any Comments you make.
Copyright Policy for the Web Site
You may not post, modify, distribute, transmit, reproduce, publicly display, publicly perform or use in
any way any copyrighted material, trademarks, or other proprietary material or information belonging to
any third party without obtaining the prior written consent of the owner the rights in and to such
proprietary material or information. It is the policy of Charm Direct to terminate the privileges of any
user of the Web Site or member who infringes the copyright rights of others upon receipt of prompt
notification to Charm Direct by the copyright owner or the copyright owner’s legal agent.
DMCA Notice & Take-down Procedure
Without limiting the foregoing, if you believe that your work has been copied and posted on the Web Site
in a way that constitutes copyright infringement, please provide our Copyright Agent with the following
information:
(i) an electronic or physical signature of the person authorized to act on behalf of the owner of the
copyright interest;
(ii) a description of the copyrighted work that you claim has been infringed;
(iii) a description of where the material that you claim is infringing is located on the Web Site;
(iv) your address, telephone number, and e-mail address;
(v) a written statement by you that you have a good faith belief that the disputed use is not authorized
by the copyright owner, its agent, or the law, including the law of fair use;
(vi) a statement by you, made under penalty of perjury, that the above information in your notice is
accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
The Copyright Agent for Charm Direct for notice of claims of copyright infringement is DMCA Designated
Agent who can be reached as follows:
by telephone at : +965 99542844
Additional Rules Governing Content Posted by Users on the Web Site
Charm Member Content
As stated above, Comments submitted to the Website shall be owned by Charm Direct. However, Charm Direct
does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works,
other works of authorship, or any other materials (collectively, “Member Content”) that you post to
Charm. After posting your Member Content to the Web Site, you continue to retain your ownership rights
in such Member Content, and you continue to have the right to use your Member Content in any way you
choose. By displaying or posting any Member Content on or through Charm, you hereby grant to Charm
Direct an irrevocable, fully-paid and royalty-free, non-exclusive, sublicenseable, limited license to
modify, publicly perform, publicly display, reproduce, distribute, transmit and otherwise use such
Member Content solely on and through the Web Site, iOS app, mobile website, emails and social channels.
The license you grant to Charm Direct is non-exclusive (meaning you are free to license your Member
Content to anyone else in addition to Charm Direct), fully-paid and royalty-free (meaning that Charm
Direct is not required to pay you for the use of the Member Content that you post), sublicenseable (so
that affiliates of Charm Direct and subcontractors such as Internet content delivery networks are able
to provide the Web Site), and worldwide (because the Internet and the Web Site are global in reach). The
license does not grant to Charm Direct the right to sell your Member Content, nor does the license grant
to Charm Direct the right to distribute your Member Content other than on the Web Site.
You represent and warrant that: (i) you own the Member Content posted by you on or through the Web Site
or otherwise have the right to grant the license set forth in this section, and (ii) the posting of your
Member Content on or through the Web Site does not violate the privacy rights, publicity rights,
copyrights, contract rights or any other rights of any person. You agree to be responsible for
compensation of any and all royalties, fees, and any other monies owing to any person or entity by
reason of any Member Content posted by you to or through the Web Site.
Content posted by Charm Direct on the Web Site (“Charm Content”) is protected by copyright, trademark,
patent, trade secret and other laws, and Charm Direct owns and retains all rights in Charm Content and
on the Web Site. Charm Direct hereby grants to you a limited, revocable, non-sublicenseable,
royalty-free license to reproduce and display Charm Content (excluding any software code) solely for
your personal use in connection with viewing the Web Site.
The Web Site contains Member Content, Charm Content and content licensed by Charm Direct from third
parties (“Licensed Content”). You may not copy, modify, translate, publish, broadcast, transmit,
distribute, publicly perform, publicly display, or sell any Charm Content or Licensed Content appearing
on or through the Web Site. Charm Direct may edit and/or delete any Member Content posted on the Web
Site that, in the sole judgment and discretion of Charm Direct, is undesirable, violates these Terms
and/or the purposes of the Web Site and/or which may be offensive, illegal or violate the rights, harm,
or threaten the safety of any person or entity. Charm Direct assumes no responsibility for monitoring
the Web Site or for inappropriate Member Content or conduct. If at any time Charm Direct chooses, in its
sole discretion, to monitor the Web Site, Charm Direct nonetheless assumes no responsibility for the
Member Content, no obligation to modify or remove any inappropriate Member Content, and no
responsibility for the conduct of the user submitting any such Member Content.
You are solely responsible for the Member Content that you post on or through the Web Site, and any
material or information that you transmit to users of the Web Site and for your interactions with other
users. Charm Direct does not endorse and has no control over any Member Content. Member Content is not
necessarily reviewed by Charm Direct prior to posting and does not necessarily reflect the opinions or
policies of Charm Direct.
Content/Activity Prohibited*
The following is a partial list of the kind of Member Content that is illegal and/or prohibited to post
on or through the Web Site. Charm Direct reserves the right to investigate and take appropriate legal
action against anyone who, in the sole discretion of Charm Direct, violates this provision, including
without limitation, removing the offending communication from the Web Site and terminating the
membership of such violators. Prohibited Member Content includes, but is not limited to Member Content
that, in the sole discretion of Charm Direct:
• is patently offensive and/or promotes racism, bigotry, hatred or physical harm of any kind against any
group or individual;
• criticizes any business or individual;
• harasses or advocates harassment of another person or entity;
• exploits any person in a sexual or violent manner;
• contains nudity, violence, or offensive subject matter or contains a link to an adult website;
• solicits personal information from anyone under the age of 13;
• promotes information that the member knows is false or misleading and/or promotes illegal activities
or conduct that is abusive, threatening, obscene, defamatory or libelous;
• promotes an illegal or unauthorized copy of another person’s or entity’s copyrighted work, such as
providing pirated computer programs or links to them, providing information to circumvent
manufacture-installed copy-protect devices, or providing pirated music or links to pirated music files;
• involves the transmission of “junk mail,” “chain letters,” or unsolicited mass mailing, instant
messaging, “spimming,” or “spamming”;
• contains restricted or password only access pages or hidden pages or images (those not linked to or
from another accessible page);
• furthers or promotes any criminal activity or enterprise or provides instructional information about
illegal activities including, but not limited to making or buying illegal weapons, violating someone’s
privacy, or providing or creating computer viruses;
• solicits passwords or personal identifying information for commercial or unlawful purposes from users
of the Web Site;
• involves commercial activities and/or sales without our prior written consent such as contests,
sweepstakes, barter, advertising, or pyramid schemes; or
• includes a photograph of another person that you have posted without that person’s consent.
Certain activities as set forth below are prohibited on the Web Site. Charm Direct reserves the right to
investigate and take appropriate legal action against anyone who, in the sole discretion of Charm
Direct, violates this provision, including without limitation, reporting violators to law enforcement
authorities. Prohibited activity includes, but is not limited to:
• criminal activity, including, but not limited to, harassment, stalking, spamming, spimming, sending of
viruses or other harmful files, copyright infringement, patent infringement, or theft of trade secrets;
• any automated use of the system, such as using scripts to add friends or send comments or messages;
• interfering with, disrupting, or creating an undue burden on the Web Site or the networks or services
connected to the Web Site;
• attempting to impersonate another user of the Web Site, another member, or any other person;
• using the account, username, or password of another member at any time or disclosing your password to
any third party or permitting any third party to access your account;
• selling or otherwise transferring your profile, without permission from Charm Direct;
• using any information obtained from the Web Site in order to harass, abuse, or harm any person or
entity; or
• displaying an advertisement on your profile, or accepting payment or anything of value from a third
person or entity in exchange for your performing any commercial activity on or through the Web Site or
on behalf of that person or entity, such as placing commercial content on your profile, posting blogs or
bulletins with a commercial purpose, or sending private messages with a commercial purpose.
Pricing Policy
At www.charmkw.com, our commitment is to offer convenience, service, and product availability on-line at
compelling prices every day, with certain limited time offerings of merchandise at promotional prices.
While merchandise offered on-line at www.charmkw.com will usually be priced the same as merchandise
offered at our affiliate Charm stores, in some cases, Charm stores may have different prices or
promotional events at different times.
Colors
We have done our best to display as accurately as possible the colors of the products shown on the Web
Site. However, because the colors you see will depend on your monitor, we cannot guarantee that your
monitor's display of any color will be accurate.
Correction of Errors & Inaccuracies
We endeavor to present the most recent, most accurate and most reliable information on the Web Site at
all times. However, the information may contain typographical errors or inaccuracies and may not be
complete or current. We therefore reserve the right to correct any errors, inaccuracies or omissions and
to change and update information at any time without prior notice (including after you have submitted
your order). We apologize for any inconvenience this may cause you. If you are not fully satisfied with
your www.charmkw.com purchase you may return it with the original www.charmkw.com packing receipt.
Please see our Return Policy, [www.charmkw.com](http://www.charmkw.com).
Typographical Errors
In the event a www.charmkw.com or Charm catalog product is listed at an incorrect price due to
typographical error or systems error, www.charmkw.com shall have the right to refuse or cancel any
orders placed for product listed at the incorrect price. www.charmkw.com shall have the right to refuse
or cancel any such orders whether or not the order has been confirmed and your credit card charged.
Term & Termination
Terms are applicable to you upon your accessing the Web Site and/or completing the registration or
shopping process. These Terms, or any of them, may be terminated by Charm Direct without notice at any
time for any reason. Provisions relating to Copyrights, Trademark, and Miscellaneous, shall survive any
termination.
Notice
Charm Direct may deliver notice to you by means of electronic mail, a general notice on the Web Site, or
by written communication delivered by first class U.S. mail to your address on record in www.charmkw.com
account information.
Enforcement of Terms
By accessing and using the Web Site, you agree that your access to and use of the Web Site is subject to
these Terms, as governed and interpreted pursuant to the laws of the Dubai, including federal copyright
and trademark laws, and with the laws of the Commonwealth of Kuwait.
Use of the Web Site
Harassment in any manner or form on the Web Site, including via e-mail and/or chat, and any use of
obscene or abusive language is strictly forbidden. Impersonation of others, including a Charm Direct or
other licensed employee, host, or representative as well as other users or visitors on the Web Site is
prohibited. You may not upload to, distribute, or otherwise publish through the Web Site any content
that is libelous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive,
illegal, or otherwise objectionable that may constitute or encourage a criminal offense, violate the
rights of any party or otherwise give rise to liability or violate any law. You may not upload
commercial content on the Web Site or use the Web Site to solicit others to join or become members of
any other commercial online service or organization.
Third-party Links
In an attempt to provide increased value to our visitors, Charm Direct may choose various third-party
Web Sites to link to from its own Web Site. However, even if the third party is affiliated with Charm
Direct, Charm Direct has no control over these linked sites, all of which have separate privacy,
security, and data collection practices, independent of Charm Direct. Charm Direct has no responsibility
or liability for these independent policies or actions and is not responsible for the privacy practices
or the content of such Web Sites. These linked sites are only for your convenience and therefore you
access them at your own risk. Nonetheless, Charm Direct seeks to protect the integrity of its Web Site
and the links placed upon it and therefore requests any feedback on not only its Web Site, but for Web
Sites it links to as well (including if a specific link does not work).
Disputes between Users.
You are solely responsible for your interactions with other users of the Web Site. Charm Direct reserves
the right, but has no obligation, to monitor disputes between you and other users of the Web Site.
Special Admonitions for International Use of the Web Site*
Recognizing the global nature of the Internet, you agree to comply with all local rules regarding online
conduct and to provide only acceptable Member Content. Specifically, you agree to comply with all
applicable laws regarding the transmission of technical data exported from the Dubai or the country in
which you reside.
Privacy & Security**. Use of the Web Site is also governed by our Privacy and Security Policy, located
on the Web Site and incorporated into these Terms by this reference.
Arbitration Agreement
The Charm Arbitration Agreement can be accessed by clicking
Miscellaneous
Binding Nature
Your use of the Web Site constitutes your acceptance of these Terms and your continued use confirms that
acceptance.
No Waiver
Any failure of Charm Direct to exercise or enforce any right or provision of these Terms shall not
operate as a waiver of such right or provision.
Headings
The section titles in these Terms are for convenience only and have no legal or contractual effect.
Severability
If one or more of the provisions of these Terms are deemed unlawful, void or unenforceable, the
remainder of these Terms shall be unaffected and shall continue to be fully valid, binding and
enforceable.
Entire Understanding
These Terms constitute the entire agreement between you and Charm Direct regarding the use of the Web
Site.
Updated: March 11, 2022